The Strategic Design Handbook: A Guidebook with Activities

The new comprehensive guide for Strategic Design, from a design strategist who has coached small, medium, and large companies to create strategies to achieve their goals.

Amelia Sander believes in thinking about how we design strategies, rather than focusing on what products we can design. We know more today than ever before about design trends and the importance of a strategy that works. Sander familiarizes readers with the basic principles behind strategy and design with real-life applications.

The Strategic Design Handbook teaches you general rules such as the Schools of Strategy, Design Thinking Process, and how to tie Strategy and Design together to align your stakeholders —complete with exciting illustrations. Use The Strategic Design Handbook to achieve alignment at work to impress your internal, external teams, drive design leadership and strategic culture to achieve your business goals.