Business Research Methods and Statistics Using SPSS

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Business & Economics - Management & Leadership
Business Research Methods and...

Business Research Methods and Statistics Using SPSS

Name: Business Research Methods and Statistics Using SPSS
ISBN: 9781412945295

Robert P. Burns, Richard Burns

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Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises.

వర్గాలు:

Business & Economics - Management & Leadership

సంవత్సరం:

2008

ప్రచురణకర్త:

SAGE Publications Ltd

భాష:

english

పేజీల సంఖ్య:

560

ISBN 10:

1412945291